The Joyalukkas located in T Nagar in Chennai also features a unique diamond cave to enlighten customers, visitors and school children on the start to finish process of manufacturing diamond jewellery. This first of its kind diamond cave attracts a lot of visitors especially school children who feel its an enjoyable and enlightening experience.
"To strengthen the ‘world’s favourite jeweller’ positioning we need to launch projects and initiatives that compliment it. The first time I saw this building being constructed in Chennai, I decided this would be the Joyalukkas flagship showroom in Tamil Nadu and we would also make a statement with it. So we decided to make it the biggest jewellery showroom and add a novelty in it in the form of a diamond cave. The jewellery customer in Chennai have accepted us with open arms are supporting us whole- heartedly. I dedicate this achievement to our valued customers and the Joyalukkas staff who have been the backbone of the success of Brand Joyalukkas," Said Mr. Joy Alukkas , Managing Director, Joyalukkas.