DJ Paul Winstanley, 28, said he was “all kissed-out” after he was smooched 110 times in just 60 seconds outside The Mall in Blackburn.
He enlisted the help of 20 women and girls in the bid which saw him kissed on average more than three times per second.
Paul, who lives in Mellor, stepped in at the last minute after his colleague at The Bee radio station Andy Cook had to pull out after developing a throat ulcer.
He said: “It was great fun and I actually can’t believe that we got the record.
"My girlfriend Liz was here watching and I would like to apologise to her for kissing so many girls.
"I think I owe her a box of chocolates!”
The record attempt saw a line of women give Paul a peck on the cheek before rejoining the end of the queue for another kiss.
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